Developing and Sustaining the Brand Essay Example | Topics and Well Written Essays - 750 words

Developing and Sustaining the Brand - Essay Example The micro factors include all internal forces like customer satisfaction, the company's financial stability, and the way a product is positioned in the market by the organization. Beyond these, there are external forces at work including the political environment, general economic conditions, legal or regulatory changes, as well as the impact that increasing consumer environmental awareness is making on fuel sources and eco-friendly corporate practice. The author then moves into a section on the development and survival of brands, noting that the standard product life cycle, i.e., introduction, growth, maturity, and decline, are all applicable to a brand as well. The key to survival is adaptation, rejuvenation, innovation, or re-positioning. Adaptation, the author notes, is a long-term process and the article cites McDonald's as a prime example of a brand engaging in adaptation; recognizing cultural demands or health concerns, and tailoring product offerings by adapting to the new ma rket trends. Rejuvenation is a dual-prong process, whereby innovation and repositioning are combined to give a brand a new start. Innovation, the article notes, need not be radical; it can be incremental with minor improvements accumulating over time to result in major differences in the products or services offered.

Three challenges you face while completing graduate study and three Research Paper

Three challenges you face while completing graduate study and three strategies you use to address the challenges - Research Paper Example The reasons personal motivation has become such a challenge are clear. I have been going to school for so long, I am simply getting tired of it. I have delayed personal satisfaction for so long to pursue my education that I feel I am facing the limits of my endurance. In short, I have been investing too much for too long without any significant return. The effects of this personal motivational challenge are depressing. It takes extra effort to get going toward daily tasks such as attending class or completing homework or studying for tests. What happens is that the quality of my work suffers, and in the end, I do not feel like I have satisfactorily internalized the material to be mastered. It sort of makes the entire process of advanced study self-defeating. As debilitating as this personal motivational challenge is, my method of address must be just as crucial. I draw upon my experience as a psychology researcher to address this problem. What seems to be happening is that I am getting burned out because I am not enjoying my own life enough. To address this imbalance, I should be more deliberate about how I enjoy my leisure and recreation time. I should set aside certain times of certain days just for specific leisure time and recreational activities. My hope is that this practice will be a source of more effective self-renewal that I may c completes my goals both more comfortably and more effectively. This brings us to my next challenge, time management. The reasons for time management difficulties are mainly my job duties and procrastination. These problems may be directly related to the sources of my self-motivational problems as described above. The effects of my time management difficulties are stress and lack of quality free time. At this point, I see that all of these challenges are entwined with one another to some degree. It represents a heuristic for a unified system of procedural protocols to manage myself as human resources as well as address my needs as a human being. My method of address for challenges in time management is periodic re-organization. When I am not working optimally, I must take a step back, re-evaluate trends in my performance, and re-organize tasks in time to achieve more productive ends. This process of self-assessment and self-adjustment helps me keep work from piling up. To do it more consistently is to take total command of my time and productivity. Financial challenges for students in general are common, but for graduate students, they are even more so. Reasons for these financial challenges are due to student loans and lack of external financial support. The effects of these financial challenges are difficulty focusing on tasks because of monetary worries and a limit on ones physical quality of life. My method of address is an easier said than done but has potential long range solidity. What I have opted to do is to build an information consulting business. It is directly related to my education for the most part, and it promises a prosperous future as the business grows. Nevertheless, it actually constitutes another major challenge in a student's life already full of challenges. The challenges I face while completing my graduate study are about personal motivation, time management and financial costs. As such, I have developed certain strategies to address these challenges. Most people will