HP Pendrive Creative Brief Essay

The HP Brand is a â€Å"lifestyle† brand that provides electronic gadgets. PROJECT BACKGROUND Wheather you are very much active in computer and need to transfer lots of office presentations,works,songs,movies HP provides pendrives to fit your kind of lifestyle.It had developed itself to cater to those who are active and value transfering files,music,movies etc.HP provides a varity of pendrives for the purpose of being used from being extremely active to just relaxing.Where their pendrives fit a whole spectrum of daily activities,the problem still exists of getting computer users to choose the HP Pendrives over its competition. Hp Pendrive needs to prove that it is a brnd of EVERY lifestyle.Therefore,the purpose of this campaign is to show HP Pendrives being used and abused in all kinds of everyday lifestyles. TARGET AUDIENCE 15-70 years old males,females who involve with computer to whatever lifestyle they live.The audience will cover the entire spectrum of â€Å"computer users† from hard-core corporate person to those who study in school.Whatever the activity, the key is that they involve to share files,movies,musics etc. Advertising Objective Create consumer demand and awareness for HP Pendrive. CONSUMER MESSAGE Pendrive made specifically for your lifestyle. KEY CONSUMER BENEFIT HP provides durable and quality pendrive,no matter what you are doing. BENEFIT SUPPORT > Durability allowing you to continue with your active daily lifestyle without worrying abou ruining your pendrive. > HP provides upto 64 GB pendrive. > Small in size.So, it is easy to carry anywhere. COMPETITION Transcend,Sony,Kingstone.

Spending Money on Fashion

Spending Money on Fashion Every year, all around the world, many people spend their money for fashion to have the best look and attract others' attention to themselves. They might prefer to buy classic clothes or fads, but which one is better? To answer this question, individuals should think of different things that might affect their mind about fashion. First thing that comes to most of the people's mind is money. Everyone can be the best-looked errors, but they might need a lot of money to buy the best clothes.People cannot spend all of their money on their clothes; because fashion is not the only thing that is important, so the best logical way to solve this problem is to buy the things, which they can be sure that they will wear that more than once and it will remain for them and they did not spend their money on garbage. Many people may prefer to be up to date and wear the clothes which are trendy. This type of people used to wear fads.Fad is an intense and widely shared enthus iasm for something, especially one that is short-lived and without basis in the object's qualities; it is a craze. These people are brave; because they are taking risk and buying something that might not be trendy in such a close time. They do not care about this, and they fearlessly buy fads. On the other hand, there is another group of individuals; this set of people use to wear clothes which they can make sure they can wear them later, whenever they want, and t is not a periodic looking.This set, used to wear classics. Classics are Judged over a period of time to be of the highest quality and outstanding of its kind. In my opinion, these individuals are deciding logically and they are actually thinking of their money. Because they are having a chic look by buying classics and at the same time, they are saving their money because they can wear their clothes at any time and they can be sure that their clothes passed the time exam.

An Inspector Calls Character Profile Essay

Arthur Birling Husband of Sybil, father of Sheila and Eric. He is the owner of Birling and Company, some sort of factory business that employs several girls to work on machines. He is a Magistrate and two years ago, was Lord Mayor of Brumley. Gerald Croft Engaged to Sheila. His parents, Sir George and Lady Croft, are above the Birlings socially, and it seems his mother disapproves of his engagement to Sheila. He works for his father’s company, Crofts Limited, which seems to be both bigger and older than Birling and Company. Sheila Birling Engaged to be married to Gerald. Daughter of Arthur Birling and Sybil Birling, and sister of Eric. Sybil Birling Married to Arthur. Mother of Sheila and Eric. Sybil is, like her husband, a woman of some public influecnce, sitting on charity organizations and having been married two years ago to the Lord Mayor. She is an icily impressive woman, arguably the only one of all the Birlings to almost completely resist the Inspector’s attempts to make her realize her responsibilities. Eric Birling Son of Arthur and Sybil Birling. Brother of Sheila Birling. Eric has a drinking problem He works at Birling and Company, and his father is his boss. Inspector Goole The Inspector is in his fifties, and he is dressed in a plain dark suit. He initially seems to be an ordinary Brumley police inspector, but (as his name might suggest) comes to seem something more ominous–perhaps even a supernatural being. Edna The parlour maid. Eva Smith A girl who the Inspector claims worked for Birling and was fired, before working for Milwards and then being dismissed. She subsequently had relationships with Gerald Croft and then Eric Birling (by whom she became pregnant).

Comparing and Contrasting American Families Then and Now Essay

Comparing and Contrasting American Families Then and Now - Essay Example In the times of early civilization and progress you would find the male counterpart toiling the fields for crop preparation or working in the stables, etc. The female counterpart would be at home gardening to plant vegetables, placing the family meal of stew over the fire pit, doing the laundry, milking the cows, etc (Smith1994). The position of co-head of household was a very significant position in colonial America. It required the woman to insure everything was running smoothly, that the children were well tended to and doing their studies and the house was presentable but quaint (Smith1994). In contrast to the 20th century there is not much of a difference. Perhaps the main variations that would be found would be the fact that women have more rights now than they did then but the moral values are still held in the minds and hearts of many women in this time era(Lichter1994). Colonial times involved much more detail than does the 20th century. Everything was done from scratch where today, we as women can go out and buy prepackaged pancake mix, already cut beef, eggs in cartons, etc. For the colonists this was not available so therefore the contrast here is evident. The female role in those times was even more hectic and detailed than it is now but there was a magic in it that still has spilled over into m odern times. As was previously stated, there are so many women moving from executive status to stay at home moms now. They even have resorted to homeschool methods; as back in the colonial days many children were taught at home by the women (using: Microsoft Encarta Encyclopedia Online 1997-2005). As was previously reverberated, while the women tended the children and home the men were left to have the burden of providing financial stability within the family. This took a lot of work within itself but the belief back in that time was that it was the mans responsibility to insure his family could survive financially while the woman secured comfort within the home for her family (using: Microsoft Encarta Encyclopedia Online 1997-2005). If women in colonial times did acquire work outside the home then it normally was still female related. Some positions were those of a seamstress or a boarding house keeper. There were also women who took on the forms of doctors and teachers as well (using: Compton's Encyclopedia 1994-1995). When a convergence of these two variable time eras is viewed it is found that though time's have evolved for the betterment of women in the concept of work outside the home, the same family value's still exist. Even if women do work outside the home in the current time period, they are still considered to be the primary caregivers of the home and the children. Furthermore, women aren't finding the satisfaction as they thought they would by working in more stressful positions within corporations. Though work at home and caring for the family can be visualized as just as difficult, and perhaps even more tiring, this is the wish of many women in America today. Why else would they leave the executive world in behind to be a 24/7 mom and wife They do this because they feel something is lacking in the family atmosphere, the

Apology Essay Example | Topics and Well Written Essays - 750 words

Apology - Essay Example like me, who, if I may use such a ludicrous figure of speech, am a sort of gadfly, given to the state by the god; and the state is like a great and noble steed who is tardy in his motions owing to his very size, and requires to be stirred into life (Plato, in McIntyre 20). In this statement, Socrates compares himself to a gadfly – a biting, noisy insect commonly found buzzing around and refers to the state as the horses. What Socrates meant by this is that his frequent questioning (or â€Å"biting†) is intended to wake the state up. For him, the people during that era were in an idle stage because they are just accepting the things that have been set for them by the previous generations, by the government, the rich and powerful, or by the church. Socrates does not want that. Socrates would like the people to wake up, ask questions that challenge their minds, like – Where are we from? Is there really a god? Why do we live? He wanted to bring the people to reality by taking them out of their ignorance. I think what Socrates feels is that ignorance is like a chain that restrains the people and the first way to make them free is to recognize that they still do not know everything. For Socrates, the â€Å"horses† (referred in his statement as the state) only looks at him as a â€Å"gadfly† or a nuisance. But what the people do not understand is that they actually in debt to him. For him, his questionings is like a service for the people. This is demonstrated by the lines in his passage: Socrates sees himself as a catalyst whose purpose is to formulate questions to irritate a person’s minds. Socrates understands that this is the foundation of progress and change. He asked questions and attempted to find answers for them; questions that lead to another questions; questions that probably made the citizens annoyed of him; questions that reduced the nobles and the most powerful into blubbering idiots (Ober â€Å"Socrates† 11). I daresay that you may feel irritated at

Quality Management and SMS Essay Example | Topics and Well Written Essays - 500 words

Quality Management and SMS - Essay Example development of technologies capable of identifying microbial organisms, modernization in packaging of foods and increased awareness on microbiology education to the general public. In conjunction with principles of quality control, these issues should be addressed (Besterfield, 2004). Food poisoning is a result of poor handling of food stuffs by either the customers or employees in an organization. With the rise in food poisoning in the world, food processing organizations have stipulated mechanisms to curb this menace and ensure customer safety. Suppliers are graded and assessed to determine the quality of products they deliver to the plant for processing. This is a supplier manufacturer principle, which depicts that suppliers must be trustworthy and able to deliver quality and cost effective products (Hutter, 2011). Principle of customer focus; this relates to the customer needs and wants. A customer will basically want to consume safe and healthy food. As a manager, there should be concentration on ensuring that the customer is always safe from infections. Packaging of the food is very important since it is what depicts and demonstrates how important and secure the customers feel. Consumer protection authorities also play an important role in the company; often times they come at intervals and check on the processing plants this tends to cement on the work of the operation controller (Besterfield, 2004). Process approach; a serine and performing company will opt to efficiency and effectiveness. The wastes in the company should be properly deposited to avoid breeding grounds for micro-organisms which may in turn be harmful and infectious. Take a case of a cake bakery, the bakery has to ensure that it maintains cleanliness by ensuring that any wastes that may be experienced is dumped in the right place (Hutter, 2011). Continual improvement techniques will help see the company operate in an efficient and clean environment. Machines in a food processing plant

3 key differences between managers and leaders Essay

3 key differences between managers and leaders - Essay Example Kotter asserts that when an individual is playing the role of a leader he comes up with new ideas and plans and persuades his/her followers into thinking about a future that is both positive and beneficial in nature (KOTTERMAN, 2006, p.15). A leader always has to keep his eyes open for opportunities and develop new techniques and strategies in accordance to these opportunities. On the contrary, a manager has the responsibility of maintaining how the organization is currently running and the culture that has been adopted by the organization. His main aim is to secure the organization’s bottom line and maintain discipline through his controlling role. According to Nicholaides’ research that the role of a leader is to inspire his/her followers to make them perform at their best and he is well aware of how follower’s pace of work can be increased (Nicolaides, 2010, p.32). He asserts that success in leadership is not dependent on what the individual leader does; it is rather dependant on what the followers do in response to a leader. On the other hand a manager is an individual who uses his control over the employees and subordinates by assisting them in developing their personal asserts and helping them in using their best talents. Any individual within the organization can become a leader, a leader’s power are not dependant on the position he is assigned to within the organization. For example: a leader can be an executive working in the information technology department. This is because he has expertise and information that nobody else within the organization has and in order to obtain his/her expertise, followers accept him/her as a leader. Stanley suggests that a manager obtains his power due to his/her management level position within the hierarchy of an organization (STANLEY, 2006, p.33). Grint asserts that even managers are followers of a leader as a leader creates the

What is the purpose of life Essay Example | Topics and Well Written Essays - 1750 words

What is the purpose of life - Essay Example This section is subdivided into three subparts which include religious, atheist, and modernity views on life. The literature review presents an argumentative perspective on the topic as the sources used in this essay have contradicting perspectives with regards to the purpose of life. The conclusion part summarizes the contents of the literature review and presents the author’s take on what can possibly be a personal account of the purpose life – choice made with regards to the sources. Introduction The purpose of life is a mixture of mental reactions and personal perceptions as people and societies have tried to be productive to fulfill their personal needs. Three views exist with regards to the purposes of life and personal perceptions as they affect different portions of the society. For example, the purpose of life with regards to possessions has been projected by societies as the major goal of life as people and the community as a whole fight to be successful, prod uctive, and wealthy within the society. On the other hand, an opposing view on the purpose of life goes beyond the possessions that human beings consider to include the spiritual stances that a community believes in. For example, spiritual people live to embrace the guidelines provided by their religions and their goals in life include the ultimate reward of spirituality, life after death. It is obvious that people in a society try to achieve as much as they can to fulfill their desires (Nostra, 12). One of the most controversial views on the purpose of life comes from an atheist perspective as it sets the benchmark of understanding life and making priorities with regards to life and its rewards. While Christians and other spiritual denominations appreciate the lives they live as a function of their spirituality, atheists take life as an experiment the human race is subjected to. One of the most phenomenal vies of the atheists is that God has no place in defining the purpose of life as everything in existence is a result of sheer circumstances. The result of all the views regarding the purpose of life is a conflict rather than a solution to the question, ‘what is the purpose of life?’ Some societies live to thrive in terms of possessions, others in terms of spirituality, and another group subjects its beliefs to chances as they believe there is no purpose of life. Thesis Statement The purpose of life is a function and an extraction of meaning from routine beliefs that societies have with regards to spirituality, material possessions, and unexplained phenomena perfected by chances. Statement of Problem Understanding the purpose of life is a difficulty undertaking as different societies have different views regarding the purpose of life and life itself. For example, suicide bombers represent part of a society whose believes do not sync with majority of the society’s view. Anybody considering death as a function of his beliefs can be a subject of misinformation, lack of understanding, or a victim of brainwashing. Therefore, to understand the purpose of life, a decision has to be made amongst spiritual, atheist, and contemporary views (modernity). Objectives To understand the purpose of life, this research does not embark on case studies or sample groups to

Question answering Essay Example | Topics and Well Written Essays - 1500 words

Question answering - Essay Example In other words, the car dealer cannot get away with this contract even though John is not capable of entering into binding contracts. However, John’s incapacity to enter into a binding contract is subject to four exceptions, which the car dealer can cite if they have enough prove. These include the following: i. Beneficial contracts such as employment ii. Contracts involving necessaries iii. Contracts involving company shares, land, marriage, and partnerships except if they are voidable iv. Contracts that are approved by a child after attaining the age of the majority. Among these exceptions, the dealer can only try to argue in line with the second one, though it will still be very hard to convince the court that the contract involved necessary goods. It is clear that John believed that a car is a necessity, which perhaps was due to the influence he got from Facebook and his friends. This fact can hardly make the contract binding on the child, because the law considers them in capable of making valid decisions on their own. Therefore, the court will argue that John could not be relied to decide, by himself, what is a necessity. On this ground, therefore, the car dealer is not likely to get any reprieve from the exceptions. Another provision of the law is that a contract involving a minor is voidable. This means that, prior to reaching the age of the majority; a child has the freedom to withdraw any contract. Even though John does not have any justifiable reasons to cancel the contract, the car dealer will still lose the case because the law allows minors to do so on a whim if it is advantageous for them to do so (Hugh 256). The reason why the car dealer was cautious on entering into a contract with a child was because he feared the consequences if the child breached the contract. His instinct was correct, however, he did a mistake when he at last accepted to sign the contract even after the child’s parent declined to co-sign the loan. All in all, i f the parent had agreed to co-sign the loan; this could not have given him a complete reprieve. The best strategy was to ask the minor to let his parent sign the full loan on his behalf, since parents are not legally responsible on contracts entered by their children unless when they are acting as their agent.1 Therefore, John will win in his bid to get the contract invalidated by the court and recover the $500, down payment. Question two: a contract with an illegal purpose Smuggling is an illegal activity and it is against the interest of the public, therefore, any suit regarding this case will face many hurdles as the court does not condone participation in illegal activities. Smuggling is under a class of illegal contracts, which are unenforceable as they imposes no obligations and creates no rights on the parties who are involved. In an illegal contract, losses and gains remain where they have fallen because money and assets changing hands are not recoverable. The court’s idea is that illegal contracts are undesirable in the eyes of the public and hence, they do not disserve assistance considering they do not contribute towards well-being of individuals in the society.2 Therefore, the court will refuse to help the mechanic enforce their contract with Jack and will also not give any

Political Considerations and Managing Political Risk in an Ever Research Paper

Political Considerations and Managing Political Risk in an Ever Evolving Global Marketplace - Research Paper Example This paper declares that the increased rate of globalization throughout the world has created a dynamic in which decision-makers within international business must consider able to factors as a means of continuing to expand the markets in which they operate and generate an even higher level of profitability. Ultimately, even a cursory level of business analysis reveals the fact that a company which does not focus itself on development and expansion will ultimately collapse and become nonviable. As a direct interpretation of this, it is necessary for firms to be international in their scope and to continually attempt to broaden the overall level of consumers that they are able to engage with. As the paper stresses recognizing how to manage political risk while conducting international business is an essential element that managers should be able to comprehend and understand. Without this understanding managers will be at a disadvantage and will place themselves at risk and even in harm’s way if they are not careful. Political landscapes shape businesses that operate overseas. These landscapes must be navigated carefully and with ethics in mind. Strong core values will be essential to their success. An effective understanding of â€Å"political risk† can be effected through an appreciation of societal organization; specifically the means by which the rules of law, or lack thereof, define the way in which a given region might be represented.

A critical evaluation of contemporary leadership skills required for a Essay

A critical evaluation of contemporary leadership skills required for a large multi-department organisation. 2,000 words - Essay Example ddition, this assignment determines several leadership skills that are implemented by contemporary leaders to overcome different contemporary issues in this world. Moreover, this essay recommends some effective leadership skills that are required for leaders in order to overcome several contemporary issues in this current business environment. Finally, the study concludes by summarizing the major discussions that are discussed in this essay. Several leading organizations in this world are trying to capitalize on potential business opportunities in order to enhance their business growth rates. It is true that human resource department can be considered as an important department in multi-department organizations (Parris and Peachey, 2012). Global business environment is becoming highly competitive as several leading organizations within a particular industry are trying to develop and implement unique strategies in the business operation process in order to gain potential competitive advantages (Hirschhorn and Gilmore, 1992). First, it is important for a leader to consider the environmental context in the business environment in order to be a successful (House and Aditya, 2009). Intense market competition and market saturation are influencing some organizations to adopt and implement several unique strategies in their business operation processes in order to overcome contemporary business issues (Avolio, Walumba and Weber, 2009). An effective leader needs to consider the business as well as workplace environment in order to meet the company’s goals and objectives. It is difficult for a leader in a multi-department organization to control such a large team (Kelley, 1998). Therefore, it is important for the leaders must develop effective relationships with the employees and top level management of the organization (Meindin, 1995). In addition to this, leaders should enhance effective communication between the employees of several different departments in order to

Malaysia Airlines Essay Example for Free

Malaysia Airlines Essay Malaysia airlines:   what they did in real life and outcome performance after their adjustment and solution? Malaysia Airlines reduces fuel costs Malaysia Airlines reduces fuel costs on 40 aircrafts, including their A380 fleet, with SITA’s FMS Wind Uplink service. Flight Management System (FMS) calculations are constantly updated by the new service, therefore the airline can adjust flight plans easily owing to adjusting wind and weather conditions. The system also let the aircraft using fuel more cost effectively. From trials results, Wind Uplink saved of up to 600 kilograms of fuel within one flight. Captain Izham Ismail, Director of Operations for Malaysia Airlines, said: â€Å"This new service from SITA delivers savings straight away. We have already trialed SITA Wind Uplink with great success in reducing our fuel costs. It has also helped improve our final fuel on board predictions and made our estimated time of arrival predictions more accurate. We are experiencing real business benefits following introduction of this service at Malaysia Airlines.† Katrina Korzenowski, Director, Aircraft Services, Asia Pacific, SITA, said: â€Å"Wind Uplink enables airlines to take advantage of beneficial changes in weather so crews can bring flights in on time and on budget, reducing fuel costs whenever possible. Due to high fuel prices, we anticipate increased demand for Wind Uplink in the future and are already in discussions with many other potential customers. In addition, because Wind Uplink is packaged as a single service, it can be up and running in just a few hours for SITA Flight Briefing Service and AIRCOM Datalink customers—without any capital expenses.† Resources http://www.sita.aero/content/malaysia-airlines-reduce-fuel-costs-with-sita-s-wind-and-weather-service Etihad presents solution to MAS Etihad developed a track record of partnership and investing with MAS. The reason is MAS would provide Etihad a stronger offline network in Southeast Asia. Etihad put its code on Garuda-operated flights in five offline Indonesian destinations from Jakarta to Singapore. MAS can also provide Etihad connection to Indonesia. Indonesia is the second largest international market for MAS. During the limited code share, Kuala Lumpur-Bali is also one of seven MAS-operated routes covered. http://centreforaviation.com/analysis/malaysia-airlines-considers-tie-up-with-etihad-as-restructuring-process-slowly-begins-172934

The History And Background On Martha Graham

The History And Background On Martha Graham Martha Graham, the outstanding 20th century dancer, choreographer and teacher was born on May 11, 1894 in Pittsburgh, Pennsylvania as one among the three daughters of George and Jane Beers Graham (Martha Graham, 2010). During her life time she spent most of her decisive years on the west coast region. Media have often regarded Martha Graham as one of the well recognized dancers and choreographers ever lived in America. Martha Grahams father was a psychiatrist who concentrated much in his study and analysis of physical movement. He was a third generation American of Irish descent and her mother Jane Beers was one of the tenth generations of puritan Miles Standish. Dr. Graham and family had a high standard living because of the negotiable salary they saved from their works. The Graham family had a reputed position in the society on account of their high standard living and good educational background. From the very tender age itself, Martha had the support of her family in matters rela ted to education and career opportunities. Though her family was ever ready to provide her excellent guidance in education, Martha preferred her career as a dancing performer-disapproving her parents wish. After the completion of her educational career from Cumnock School, a junior college, she enrolled in the Denishawn Studio, a dancing school operated by Ruth St. Denis and Ted Shawn (1891-1972) (Martha Graham, 2010). Analysing the biographical note of Martha, it is identfiable that after getting enrolled in Denishawn Studio, she devoted herself entirely for dancing and choreography. She married dancer Erick Hawkins in 1948 but their marriage proved to be failure and divorced in 1954. Later, as we see, she became proficient in dancing and tried her best to attain the highest position in this field. She focused her attention essentially in performing arts and practiced much by contributing her own methods to dancing. She tried her preeminent to open the new way for modern dance. Special attraction/feature of her dancing Martha Graham was a wonderful performer and good choreographer in America. Her choreography is very surprising and amazing to viewers that she created new style of body movements and facial expressions. While observing Marthas performances, it is well evident that she always attempted to expose real passion and human experiences which helped her to stand aloof from other performers of her time. Martha Grahams dance has often been compared to Picassos painting and Stravinskys music, and so on. One may not feel it as an exaggeration to reveal that her choreography and dance performances are incredibly attractive and stunning. Her contributions have transformed to different art forms which exerted notable influence in changing the old method of dancing. Marthas innovative style of dancing has paved the way for expanding the style of word around dancing. She expressed herself very liberally and truthfully in almost all her dance performances. It was the sincere attempt from her part to d evelop dancing profession resulted for the establishment of Martha Graham Dance Company in 1926 (Martha Graham Center of Contemporary Dance, 2006). As her profession was dancing, she could compose many dance programs. Her dance company offers support to the entire American dance students by including other brilliant dance teachers also in her dance troupe. Freedman (1998) rightly enlists Grahams performance when he writes, Graham invented a revolutionary new language of dance, an original way of moving that she use to reveal the joy, passions, and sorrows common to all human experience. She had a genius for connecting movement with emotion. Martha Graham is not only a resourceful dancer but also an excellent choreographer. Graham created new trends and attractive style for dancing by reminding the fact that dancing has significant role in society as a pure method of entertainment. Dance is a one of the important and transitory forms of expression. Martha Graham attempted to convey her ideas so naturally and translated these ideas to expression with facial and body movements. Graham strongly believed that body and facial expressions must be there in an excellent dance. Graham controlled her body movements and facial expressions with music. These movements attracted the attention of many modern observers and as such, they accepted this new style and recognized this performance as a modern dance. A good dance performer should be capable of creating different types expressions on his/her face. The idea produced by the dancing body can include physical identity and physical representations of thoughts. So Martha Grahams new style of dancing can be considered as a representation and result of her thoughts. The performer and choreographer Martha Graham produced different gestures images, stances and poses. She had also included the physical representation of the feelings, moods and impulses. These styles or movements attracted a great deal of audience. Marthas Dance is a real representation of her personality- expression, and it conveyed different messages. Majority of the modern and traditional dancing forms tell a story which clearly coveyed the observer a message. Choreographer Martha Graham expressed her ideas in different ways and in different style. Thus one can infer that most of her performances were self expressive and self explanatory. During her life span, Graham had composed and presented a large number of dance programs. Her 180 dancing performances in America within the period of fifty years acknowledge this fact. She had won many awards and achievements. Some of them include the Kennedy Center Honors in 1978, the French Legion of Honor in 1984 and presidential Medal of Freedom in 1976. She could maintain her status as a good dancer and choreographer till the end of her life. Her last dance performance, Maple Leaf Rag presented in 1990, a year before her death, was also a grant success. It is such grant performances that earned her the name, 20th century revolutionary artist. She has exerted a significant influence in relieving the dance form from the traditional methods or concepts, presented with comparatively dawdling movements. 20th century dance forms are fast and it also tells the theoretical form of the story instead of merely retelling a story. Contribution to dancing Graham had given remarkable contribution to dancing field by developing distinctive style of training. She founded Martha Graham Dance Company, one of the oldest modern dance groups in America, which provides the best training for new generation dancers and choreographers. Martha Grahams new techniques and modern methods are really helpful to create classical ballet in the world. She avoided traditional and old methods, techniques and steps of classical ballet. Then her dancing form of classical ballet includes natural motion and music. She established different type style of dancing such as mobile scenery, symbolic props, and etc. Vision of the Apocalypse is the first large group piece of Martha Graham and it was performed in 1929. Other remarkable contributions are Dance Repertory Theater in New York in 1930 and Bennington School of Arts in Vermont, and so on. Her students and her co-worker helped to spread her ideas and style in the rest of the world. What was her inspiration? Though there are different things that attracted Graham to dancing, the most important among them were the classical mythologies she read. Other inspirations are the American past, biblical stories, historical figures, contemporary social problems, poems, stories, and so on. These motivations really helped her to develop new ideas and thoughts. These inspirations facilitate to found new music and gradually she won in her attempts to bring out new movements to express her own ideas.

Examples Of Good Clinical Care Nursing Essay

Examples Of Good Clinical Care Nursing Essay The GMC states that being able to provide good clinical care is fundamental to becoming a doctor1. I must strive to learn and understand the concept of good clinical care so that it is put into practice throughout my future career in the medical profession. I have chosen three specific examples from this year which have helped me analysis, understand and reflect upon the importance of good clinical care in medical practice. Example 1: My first example occurred during a primary care consultation. I was asked by the GP to take the patients history, which I was really quite nervous about, as I had only done so once previously. I proceeded to take the history of the patient, asking the necessary questions. The patient complained of having episodes of shortness of breath. After taking what I thought to be a full history, the GP took over and asked a few vital questions. She asked the patient about his psycho-social history, which I had completed overlooked during the consultation. The patient actually explained that he was recently divorced and had a very stressful job has made him anxious and stressed over the past few months. The doctor explained to the patient that it was quite likely these respiratory problems were due to his stress and anxiety. The GP then asked if there were activities he enjoyed doing in his spare time, and if he had friends and family whom he could talk to. The GP advised him about local support groups available. However, the doctor did perform a chest examination and provided the patient with a peak-flow meter to take home as an investigation measure. Lessons learned: This example taught me the importance of taking a full history in a consultation. The GMC states that one must adequately assess the patients conditions, taking account of the history (including the symptoms, and psychological and social factors).1 I felt embarrassed and disappointed at myself for missing the psycho-social history. It proved to be a vital part of the diagnosis, because if it was simply overlook, the patient may have been wrongly diagnosed and managed. The doctor was quite sure that the problem was due to his anxiety, but still crucially performed a full chest examination, which helped to rule out other conditions, in accordance with the GMC guidance, a doctor should where necessary, examine the patient1. The combination of a full history and examinations/investigations, where necessary, is fundamental to provide good clinical care for your patients. It has been noted by research that understanding each patients biological, psychosocial and cultural background is the foundation of effective patient care.2 Aims: I recognise that various improvements are needed during my medical education. I will practice my consultation skills on a regularly, both on patients and on friends and family. I will especially try to make the most of consultation skill sessions led by the medical school throughout the course, and ask for constructive feedback for guidance in areas needing improvement. I am currently studying the Calgary-Cambridge guide3 on performing a medical interview to make sure I remember all the appropriate points needed to perform a successful consultation. My examination skills will also need to be practised vigorously. Part of building the doctor-patient relationship is performing the appropriate examination. I will set aside 2 hours a week for revision of examination techniques, not simply to pass my OSCEs, but so that as a Doctor I will feel confident and competent to examine and treat my future patients. Example 2: The next case which I feel represents an important example of good clinical care occurred on a home visit to a patient, who had been diagnosed with rheumatoid arthritis over 30 years previously. I was there to discuss her condition and ask all the relevant history which was needed to write a comprehensive logbook. The patient explained that she regularly visited various healthcare professionals in order to control her symptoms. She visited the GP surgery each week for intravenous methotrexate injections, had check-ups with the rheumatology consultant every 6 months to discuss treatment dosage and options, and a physiotherapist every month, to aid with mobility. The patient explained she plays an active role in deciding what treatment is best for her, and had recently (after a discussion with her consultant), decided against a new biologic treatment. She had been given a full explanation about the medication she is on and sticks to her treatment vigorously as she understands the implications of not doing so. The patient felt very happy with the service she received from the NHS. Lessons learned: This case has taught me about the importance of on-going management and treatment of conditions. There must always be good communication between the GP, hospital and other healthcare professionals in order to provide good clinical care for the patient. The GMC state that one must keep clear, accurate and legible records regarding patients, to prevent confusion or mistakes being made.1 Another important issue is to understand the roles of each healthcare professional, which was highlighted in this case. The GMC states that decisions should be arrived at through assessment and discussion with the patient.4 The patient had an active role in decision-making regarding her medication, which she felt very happy about. Hence, it appears vital to show respect to the patient, but also be willing to listen to the patient when deciding a treatment plan. This is in accordance with the GMC guidance stating one must respect the decisions and rights of patients.4 In order to gain full compliance from the patient, providing adequate education is paramount. The patient felt she had been educated suitably about both her condition and treatment, and so she complies fully with her treatment plan, hence communication skills are vital. Research conducted by doctors, which has been published in the BMJ, have concluded that when doctors use communication skills effectively, both they and their patients benefit.5 Providing education about a condition or treatment plan for instance, will require explanation on a level which the patient can understand and follow. Aims: Understanding the roles of other healthcare professionals is important for providing good clinical care, which I am to improve by working hard during IPL sessions during my time at university. I will choose IPL during my third year, even though it is optional, as I can see the relevance and significance of it for providing effective health care for the patient. I will also aim to shadow not only doctors, but other healthcare professionals too. The GMC state that a doctor or medical student must behave with courtesy4 and respect the decisions and rights of patients4, which I feel is something I have always achieved, yet understand that complacency should never be allowed to creep in. The GMC also states that keeping up-to-date records1 and completing work on time4 are important aspects of good clinical care, and so I aim to be thoroughly organised during this course, making sure PBL work is completed on time, and good notes are kept, filed in organised folders. This should prepare me for the organisation levels required as a doctor. Studying conditions very thoroughly, and speaking to as many patients as possible throughout my medical education, will gain me experience at delivering information to patients, hence better at providing education for my future patients. Example 3: My final example from this year occurred on my first day of primary care, and is the most memorable day of my medical education to date. The GP arranged for a patient to come in for a general check-up, simply to demonstrate some basic clinical skills. I remember a feeling of excitement and anticipation of the morning ahead. After the check-up, the patient was asked if he had been feeling fit and well recently, and he casually replied that he had been having pain urinating. The GP seemed quite concerned and asked for a complete history and a urine test, which showed up blood and infection signs. Due to his age and symptoms, the GP decided that these concerning factors needed to be investigated further by the Urologist, who she referred him onto. The patient wanted to know the possible implications, and the GP decided that the patient ought to know that there was a small chance that the possible diagnosis could be prostate cancer. She delivered the news in a very sensitive and empathetic fashion. I remember the patients face went white and he was utterly alarmed by the news. I also felt shocked, and a great deal of empathy towards him. The patient was however grateful that the doctor had decided to refer him on immediately. When the doctor left the room for a moment, the patient asked me about the implications of prostate cancer. I apologised and told the patient I was a first year medical student and therefore not informed enough to talk about any such implications. Lessons learned: The GMC state that one must recognise and work within the limits of your competence and refer a patient to another practitioner, when this is in the patients best interest1. The GP recognised the possible implications of the problem and made a decision that it needed further investigation from a specialist in the area. The GP recognised her limitations in this area of medicine, and correctly referred the patient. I should remember and employ as a basic principle working within my limits of competence throughout my future career. Maintaining the doctor-patient relationship, which is based on mutual trust and respect, the GP decided to inform the patient that there was a possibility of prostate cancer. I feel it is very important to keep the honesty as otherwise the relationship will break down, and good clinical care will therefore suffer as a result. When asked about the implications of prostate cancer, it was important for me to accurately represent my position or ability4. Any advice or views given by myself could have been wrong, and therefore caused further harm and distress to patient. Also, misrepresentation of myself is a fitness-to-practice issue and I do not wish to represent myself in this way. I could have handled the situation better on reflection, and been more empathetic, but my nerves and the shock situation hindered me. Hopefully over time, I will develop the professional skills to be more confident in such situations. Aims: My goal during my medical education is to realise my limits. Setting time each day for work and recreation will give me a balanced life, and help me progress at a steady and attainable pace. It is imperative for me to ask more questions (to the appropriate people) and ask for help with pieces of work when I do not fully understand something. I acknowledge I currently do not do this enough, as I sometimes feel embarrassed to ask for help, but during my time as a clinician in the future, getting a second opinion, or just a piece of advice from a colleague will be essential for the provision of good clinical care. I am currently trying my best to get more actively involved in my PBL feedback sessions and ask questions on areas which I lack understanding in. I am finding this very beneficial for my education, and helpful in combating embarrassment I may feel when asking for help. Another aim is to always remember to introduce myself correctly to patients during consultation, so they unde rstand I am a medical student, therefore causing no confusion of my position or ability. Conclusion: Provision of good clinical care is essential as a Doctor. My scenarios have taught me the value being aware of the GMC guidelines, and reflecting upon my performance constantly throughout both my medical education and career, ensuring good clinical care is provided as a fundamental principle of clinical practice. My experiences this year have not only improved my clinical skills, but on reflection, have made me question my approach to different tasks, which with the goals I have set, I hope to improve.

Chronicle Of A Death Foretold :: essays research papers

It was rainy on the day of Santiago Nasar’s murder, and yet by the account of others, it was not. His death is so mingled with illusory images that everything seems mystified: much like death itself. The fact that the story is about how a death consumes the lives of the entire town as well as the victim, shows that it is concerned with death in life and asks us to evaluate our own views. Not only is the story concerned with death in life on the literary level, but the people of the town feel obliged to honor and offer gifts to a bishop that doesn’t even like the town. It is perhaps because they fear if they do not keep their faith, they are putting in jeopardy their fate after death; this is the primary concern of all religions, life after death and fear of the unknown. "For years we couldn’t talk about anything else. . .and it was obvious that we weren’t doing it from an urge to clear up mysteries but because none of us could go on living without an exact knowledge of the place and the mission assigned to us by fate"(113). "‘All right, girl,’ he said to her, trembling with rage, ‘tell us who it was’. . .’Santiago Nasar,’ she said"(53). Whether or not Santiago Nasar was the reason behind Angela Vicario’s lost honor, his death shapes and defines her life afterwards. Many in the town describe her as being a woman half in mourning and the narrator is amazed at how she ends up understanding her own life despite how much she was made to die in life(101). Chronicle of a Death Fortold makes us look at life and death and face uncertainty about our future. Because it questions death and our belief in religion, it depreciates, in a sense, our

Teaching - Igniting the Spark in our Learning Community Essay -- Colle

Teaching - Igniting the Spark in our Learning Community I tend to be a talker. I can keep up a good bit of conversation for much longer than my schedule usually allows. The gift of gab is a quality I have learned to apply in numerous different realms, and I intend for it to lead a flow of information in my classroom. The best thing about being a talker is that at any given moment, I am usually armed with half a dozen different ways to say the same thing. I love being able to talk with someone who is having trouble understanding something, and spin the information to him or her in a new way that they can understand. Being able to successfully convey information to someone who has been confused is remarkable to me. So, with my gift, I have been exchanging ideas and information with every community I participate in, from Rock Climbing and Boy Scouts, to Drama and Classrooms. I have found a niche as a teacher able to converse with students in a variety of formats, which affords me the opportunity to participate in the passing of infor mation, and to view its flow into knowledge. Since I was endowed with such an abundance of speech, I have taken a strong interest in language, and the numerous ways that it can be used to convey a variety of information. I feel that each student in my education community should be guided toward their highest goals. Every student that walks in the door has the ability to discover a field that interests him/her, and to develop knowledge in that field. It is my job as a teacher to foster each student’s interests, and provide them with the appropriate tools of language that will allow them to succeed in any field, and thus meet their goals. This is quite easier said than done. I truly ... ...d content can keep learning interesting, and personal for each of my students. Each format will be identified as a tool of language, because information is useless for students if they don’t have a clear guide for applying it. In this WAC-type manner students will be guided to experience how important language is in every field. I believe my conversational ability will help establish this type of a classroom community. This community will benefit from a variety of activities that can illustrate the importance, and numerous uses of our language in any field my students show an interest in. I can spark others in our learning community with my interest in the abilities of language through my conversational skills, that interest can play an integral part in the achievement of the goals of everyone involved with the community at one time or another.

Conflict in William Shakespeares Hamlet Essays -- William Shakespeare

An individual’s response to conditions of internal and external conflict is explored throughout literature. In his play, Hamlet, Shakespeare delves into the themes of appearance versus reality, lies versus deceit, rejection versus self doubt and tragedy, and in doing so attacks the frivolous state of humanity in contemporary society. In order to explore these themes, however, he uses several forms of conflict to project his opinions and expand his ideas relating to the themes of the play. Internal conflict, as well as external conflict are dominant features of his works, and in Hamlet are made evident through a succession of dire events which can attack and destroy someone. However perhaps the most captivating form of conflict Shakespeare uses to expand and explore the ideas presented within the text is the conflict between the self and the universe. Old Hamlet is killed by his brother Claudius. Only two months after her husband’s death a vulnerable Gertrude marries her husband’s brother Claudius. Gertrude’s weakness opens the door for Claudius to take the throne as the king of Denmark. Hamlet is outraged by this, he loses respect for his mother as he feels that she has rejected him and has taken no time to mourn her own husband’s death. One night old Hamlets ghost appears to prince Hamlet and tells him how he was poisoned by his own brother. Up until this point the kingdom of Denmark believed that old Hamlet had died of natural causes. As it was custom, prince Hamlet sought to avenge his father’s death. This leads Hamlet, the main character into a state of internal conflict as he agonises over what action and when to take it as to avenge his father’s death. Shakespeare’s play presents the reader with various forms of conflict which plague his characters. He explores these conflict s through the use of soliloquies, recurring motifs, structure and mirror plotting. Shakespeare uses external conflict in order to explore the theme of consequence, action and reaction in reaction in relation to consequence. Using the idea of external conflict, the playwright is able to demonstrate the aftermath of a difficult decision, leading to personal moral dilemma. This is made evident to the viewer when Hamlet kills Claudius. External conflict is used to explore Shakespeare’s view that man is a complex individual and that all actions have a consequence. The conseque... ...proach; via another character. Shakespeare uses conflict in Hamlet as a way of exploring ideas. He does this thorough the internal and external conflict that his characters face within the kingdom of Denmark. The conflict that follows is an outcome of lies and deceit which brings about tragedy. From this play we learn of the difficulty associated with taking a life as Hamlet agonises as to how and when he should kill Claudius and furthermore whether he should take his own life. Hamlet being a logical thinker undergoes major moral dilemma as he struggles to make accurate choices. From the internal conflict that the playwright expresses to us it is evident that it can kill someone, firstly mentally then physically. The idea of tragedy is explored in great detail through conflict where the playwright’s main message is brought across to the audience; Shakespeare stresses to his audience the point that conflict be it internal or external it can bring upon the downfall of great people and in turn have them suffer a tragic fate. It is Shakespeare’s aim to show us the complexity of man and that moral decisions are not easily made. Source Cited http://www.enotes.com/hamlet-text

Comparison of Topload vs Frontload Washing Machines

Front Load: * Because of the faster spin speeds, it will extract more water from the clothes allowing them to go into the dryer with less water. You will dry clothes faster while using less energy * The clothes tumble much like in a dryer, and because of this, the washing machine does not use as much water. You will use up to 40% less water than a comparable top load machine. Over time this will offset the initial difference in price between front load and top load machines * Better Cleaning. Because of the tumble action, water will pass through the clothes considerably more often than top load machines.Clothes will come out cleaner, and will last longer as there is less wear and tear on them * Can be stacked with a dryer on top to conserve space TOP LOADERS * There are a wider variety of models and colors * Costs less initially, but is less energy efficient * Easy to access the washtub * Uses regular detergent Features Capacity: Most manufacturers will define the size of the washtub differently. Common terms are â€Å"extra large† or â€Å"super capacity. † When comparing capacity it is best to use the cubic foot measurement to determine the actual size.Tub material: The three most commonly used tub materials used are porcelain-coated, plastic, and stainless steel. Porcelain can deteriorate if it chips. Many of the higher-end models will use a plastic tub, which generally lasts the life of the machine. The very best models will use a stainless steel tub. Water levels: Washing machines have water level settings. Many of the higher end models will offer many more levels to control the amount of water in a machine. A washer using the ideal level of water will be more efficient. Manufacturers recommend using only enough water to cover the clothes.Cycles: There are many cycles available on a washing machine. Choose a machine that will offer all the cycles you will need. Choose from cycles such as permanent press, sanitize, delicate, and extra rinses. Make sure to get a unit with all the cycles your clothes will need. Different wash/spin speed combinations allow you to wash more types of clothing in ways that are safest for the fabric. Water temperature: Your garments will look better and last longer by using proper water temperature. Detergents, bleaches, and fabric softeners require specific water temperatures to work their best.Many of your choices of washers will include several wash and rinse temperature options. A washing machine with automatic temperature regulators will make sure that the water entering the machine will be the proper temperature. For example, on a frigid day in Chicago, the water entering a standard washer set to â€Å"warm† may not get the temperature desired. Temperature regulators will add more hot water as needed to make sure the desired temperature is met. To kill even the toughest germs, a machine will be required to run at an even higher temperature. Look for a washer that offers a temperatu re boost or sanitize cycle.Noise level: Is your washer going to be in your basement or in the garage? If so, you may not be concerned with noise level. If your washer is near a living area you may want a unit that has more insulation and reinforced frames to reduce operation noise. Safety: While it's possible to stop a front-loading machine and add that missing sock, it does have an automatic lock feature on the unit that will prevent the door from opening while the drum is spinning. Controls: Digital controls and displays will allow you to program different cycle settings. Just program your favorite settings and access them with the push of one button.For an easier wash process, choose a machine with a dial or push buttons. Bleach and fabric softener dispensers: The chemicals (detergent, bleach, fabric softener) you use are a key part of garment care. Dispensers will automatically disperse them at the correct time. Energy Star rating: The Energy Star label – conferred by the U. S. Department of Energy and the Environmental Protection Agency – indicates that a washing machine uses 35 percent to 50 percent less water and 50 percent less energy than a non-labeled machine. That makes the machine better for the environment and saves you money†¦There are many differences between a front loading and top loading washing machine. Most people still have the traditional top loading machine. They are less expensive than front loading machines, though in the end, top loaders may cost you more money in energy and water costs. There are trade offs with each type of washing machine, and plenty of things to consider if you’re planning on purchasing a new machine. A top loading washing machine is most familiar to people, though they may have seen front loading machines in laundromats or increasingly in appliance stores.These machines use an agitator which spins the soapy clothes to help get out dirt. The washer drains, adds more water to rinse and the n spins the clothes to wring out excess water. Clothes are placed into the spinning basket via the top of the machine, and you can open the machine at any time to add something else. A front loading washing machine uses less energy and does not have an agitator. A front loading machine is a gentler method, because it uses gravity to spin the clothes, which helps save energy and may extend life of clothing.These machines use less water and detergent, which may be a great savings on water costs, and they can usually be filled with more clothes. You cannot open these machines while they are running, so your days of adding a forgotten sock to a batch being washed are over if you choose a front loading washing machine. Front loaders vary in size but many can take up less space than top loaders. It’s often possible to stack a dryer on top of a front loading machine, but you will usually only find this feature in top loaders that are very small and won’t accommodate large bat ches.A front loader may be a better choice if you need to save on space but still want a fairly good sized washing machine There is nevertheless some advantage to the top loading washing machine if you have back, knee or neck problems. It can be awkward to bend down to load and unload clothes, but usually no more so than using front loading dryers. If you have to do lots of laundry, you may prefer a front loader to avoid frequent bending to get clothes in and out of a machine. You do give up greater efficiency, savings in energy and water costs, use of less water, and potentially longer life of clothing when you use a top loading washing machine.However you also may benefit in the short run because they are significantly less expensive. For people who can afford the front loader and who don’t have issues with the way clothes are loaded, this may be your best bet. In some states and countries you may even qualify for an energy rebate if you purchase a front loading machine. Th e main difference between a top loading and front loading washing machine is how the clothes are placed inside. A top loading washing machine has a hinged lid on top, allowing the clothes to be placed inside a horizontally-oriented watertight tub.In the center of this tub is a device called an agitator. The agitator's job is to swirl the clothes through the soapy water. A front loading washing machine has no central agitator, but uses gravity and side-mounted paddles to agitate clothes. Once the front door is closed, it remains locked mechanically until the washing cycle is complete. One advantage of a front loading washing machine is an increased capacity. Since there is no central agitator, the horizontally-oriented drum can hold at least 20 to 30% more clothing per load.For a large family, this could mean running only three loads in a front loading washing machine compared to five in a top loader. Fewer loads often translates to savings in utility bills and water usage. A front l oading washing machine is also gentler on clothes and generally quieter to operate. Instead of a centralized agitator literally grabbing clothes and thrashing them, the blades of a front loading washing machine gently pick up the clothes and allow them to drop into the soapy water. The soil is still removed by an agitating action, but gravity does most of the work.Gentler agitation can extend the lifespan of clothes significantly. As top loading washing machines age, they tend to become noisier and more likely to become unbalanced. A front loading washing machine rarely becomes unbalanced from the weight of heavy items. Another advantage of a front loading washing machine is less water and detergent usage. A top loading washer must use enough water to cover the highest level of the clothes. A front loading washing machine, on the other hand, only uses enough water to cover approximately the lower third of the tub at most. The clothes are drawn through the water, not the water throug h the clothes.Detergents designed for front loading washing machines use a lower sudsing formula, and are meant to release different cleansing agents at different water temperatures. In fact, a front loading washing machine often contains its own heating element to keep the water at an ideal temperature for washing. Many consumers also find that a front loading washing machine removes more water during the final spin cycle. This often translates into shorter drying times, which equals savings on electricity. In addition, a front loading washing machine can work in conjunction with a stackable dryer to save space in the laundry room.A standard top loading washing machine cannot be stacked with a standard electric dryer. Manufacturers' attempts at a stacked top loading combination often limit the washer lid's range of motion. No such design problem exists with a front loading washing machine. Front Loader (Main Advantages) 1. Wash quality   –   you can get a better wash qua lity than any top loaders (however, not as good as  God-made washing machines   – our hands). 2. Water/Detergent consumption   –   you can do a cycle of washing with comparatively less water and detergent compared to top loaders.Though you have invested a lot of money on a front loader, you can afford to save some on water and detergents. 3. Longevity   –   front loaders are expected to last longer than top loaders (up to 15 to 20 years of use). Ideal for consumers who believe â€Å"old is gold† and are not interested in exchange offers and/or keeping themselves updated with latest technology. Front Loader (Main Disadvantages) 1. Price –   front loaders are far expensive than top loaders. The lower-end version/model in a front loader is much more expensive than the higher-end version/model in a top loader. 2.Complex mechanism –   front loaders run without a problem as long as they run, but once they land in some problem, it i s forever. Never you can expect the same performance after repair that you found when you bought it. Also, bending down to load a front loader washing machine is considered inconvenient. 3. Repair cost/service   –   the cost involved in repairing front loaders or getting on-time repair service is a real  challenge. You might have to wait as long as 20 days to 3 months to get a fault repaired and then shed a good amount of money for that repair. Top Loader (Main Advantages) 1.User friendly   –   top loaders boast the comfort and convenience of any common user (non-technical housewives)   who can operate the machine without any complications . Another most noted advantage across the world, especially in America and Australia, is the convenience to stand and load the machine without having to bend down as in front loaders. 2. Power consumption   –   power consumed by a top loader is comparatively less than a front loader, basically because of the ti me consumed in washing. A cycle of wash lasts for 30 to 45 minutes in a top loader while the same cycle of wash in a front loader can run up to 1 to 2 hours. . Maintenance   –   top loaders have quite simple mechanism compared to front loaders and involve more electronics than mechanical. So, any repair here might not be as expensive as repairs in front loaders and the service is also quick and affordable. Top Loader (Main Disadvantages) 1. Wash quality   –   sources claim that top loaders’ wash quality is not as good as in front loaders. Since the drum in top loaders is vertical, chances are that clothes at the bottom of the drum and at the top of the drum fail to interchange positions to attain the same wash quality. SOME BRANDS HAVE TACKLED THIS PROBLEM NOW – see below). 2. Water/Detergent consumption   –   top loaders consume more water and detergent compared to front loaders during a wash cycle. This is mainly because the volume of water required in a top loader to wash a certain load is much more compared to a front loader to wash the same load, thereby utilizing more detergent also. 3. Noise/Vibration   –   some top loaders might create vibration and some low-level noise during operation. This is mainly because the body of a top loader is lighter than a front loader and occupies lesser ground space than a front loader.Now, having differntiated between front loaders and top loaders, I hope the above information has helped us to decide between a front loader and a top loader. For all those who have decided to go ahead with a front loader, there is no choice in brand. In India, the obvious front loader market leader is IFB. If at all you have decided to buy a front loader, you can wisely go ahead with an IFB. However, please note that it is advisable to go for higher-end  versions/models than lower-end versions/models since you might not get most of the features in lower-end versions despite payin g such a huge amount. pic][pic][pic][pic][pic][pic][pic][pic]Top Loading and a front Loading: 1. Water Consumption: Water is comsumed is   very less amount in front loading than the top loading. The top loading takes almost 2 to 3 medium size bucket of watter for each cycle. ie Wash + no. of rinse cycle. The front loader wold use less than half the amount of water used by the top loader with the same wash results. 2. Fabrics last long: Front loaders are gentle to the fabrics than the top loaders. From my personal experiance the fabrics do not loae there texture that early as compared to top loaders.The evidance to support it would be  one do not require to clean the lint filer that often, hence the fabric do not loose their fiber. 3. Quiter Operation: The front loaders are quiter operation than the top loders, hence the noise pollution is less in the house. 4 energy comsumption. Front loaders are more enegery effecient than the top loaders. 5:  Front loaders are long lasting a nd  virtually maintainance free. Average life of front loader is longer than the top loader (So i have read) Dificultises with fronty loaders: 1. With front loaders are you need to bend down to load the cloths.So for those who  have back  problem, using front loaders would be a pain. 2. Front loaders require uninterrupted flow of water to operate. 3. Front loaders are heavy units, and they require to be on a perfectly level base,   They should not be moved arround, hence they do not come with base wheels. So guys, choose the front loader, if you want your fabrics to be damaged less, water to be consumed less, but provided you can over come the above difficultues. Feature difference: Wash care programs in Front loading machines are more. i. e. ne has a greater choice for washing cotton clothes  or synthetic ones in Front loading machines. Heater option for hygenic hotwash is there in Front loading machines though there are some top loading machines which have inbuilt heater . Front loader have high rinsing efficiency thus clothes come out detergent free. Front loader have higher drying efficiency   and some machines equiped with 100% dryer can dry clothes 100%. (But they  are costlier and electricity and time consumption for the process is more. ) Other difference: Top loaders are economical than Front loaders but for good features one has to spend a little more.Also, remember cost determines features and PRODUCT QUALITY. Both the machines are user friendly. And if a person takes a little care none of the machines have to be stopped and opened in the middle of the process. even if one wants to do it he can do it easily cos there is drain option given in front loader, after draining stop the machine totally and after about 1. 5 mins one can open its door. Front loader weighs more than top loaders. Both can be moved around by placing them on trolly which is not recommended 🙂 . Water and detergent consumption in Front loading is less.The trad itional top-loading washer does its job well, compared with the washing drums and rollers previous generations used. The washer's tub sits vertically in the machine and has an agitator in the middle that churns the water and clothes together, forcing water through the items. It drains, refills with clean water, agitates again, drains, rinses and spins. The front-loading machine follows the same basic method, but has many advantages over the standard top-loaders. The front-loading machine's greatest advantage may well be its energy efficiency, no small advantage considering an increasingly environmentally aware marketplace.Nearly every model bears the US Department of Energy's â€Å"Energy Star† label, setting it apart as an appliance that meets or exceeds the stringent efficiency standards set out jointly by the Environmental Protection Agency and the Department of Energy. Here are some of the other differences between top- and front-loading washers: Efficiency: While a top-l oading machine requires enough water to cover all the clothes in its drum, a front-loading washer needs only a third of that amount because its drum is set horizontally in the machine.As the drum turns, it uses gravity to drop the clothes back into the water. And while a top-loading machine will empty the soapy water and refill for a rinse agitation cycle, a front-loading machine just sprays clean water on the load as the drum continues to turn, saving gallons. Since there's no agitator in a front-loading machine, there's a lot more room for dirty clothes – and larger loads means fewer loads. Finally, the front-loading machine's spin mechanism can reach up to 1,000 rpm, as opposed to the standard top-loader's average 650 rpm.That means less water left in the laundry, which in turn gives you a shorter drying time, saving energy there, too. Space: Most front-loading washers can be stacked with a companion dryer, an impossible feat for standard top-loaders, except for a mere few models. If floor space is important to you, a front-loading washer is the better choice. Clothing life: There's no question that agitators are tough on your clothes. Because only gravity is at work in a front-loading machine, you'll save a lot of wear and tear on your laundry, extending the life of your clothes and linens.Cost: In this department, the front-loading washer is at a significant disadvantage. Typically, they cost a minimum of several hundred dollars more than their top-loading counterparts. This initial outlay will be recouped, of course, in energy costs over the long run, but if you can only budget $500 or less for a washer, you'll have to go with the traditional top-loading model. Ergonomics: If bending or kneeling is difficult for you, stay with a top-loading machine. You'll need to kneel or bend to load the clothes as well as remove the wet load from a front-loading washer.When the machines are stacked, the washer goes on the bottom, so there's no relief there, eit her. Last-minute lid-flipping: We've all run back to the washing machine to toss in a just-found pair of socks or T-shirt after the machine has started. But with a front-loading machine, there's no turning back once you push the start button. The door locks until the cycle has ended. There are however, a few models that allow a few seconds to add a garment, but once that light or time has elapsed, your clothing has to wait for the next load. Detergents:Although you can use any kind of laundry detergent in a top-loader, your detergent selection may be a bit limited with a front-loading machine, depending on the manufacturer. Most manufacturers of front-loading washers recommend using an HE low-sudsing detergent; these are becoming more widely available all the time. In the conservation department, the front-loading machine is a clear winner, saving water, energy and, of course, money over the life of the machine. The major detractor for most consumers is the larger initial cash outla y; front-loaders often cost $800 or more compared with around $350 for a good top-loader.

Frankenstein, Blade Runner Context Essay

Good morning/ afternoon miss, today I will be speaking about the groups of two texts and the mount in which they were written. The two texts Frankenstein and Blade contrabandist two embody themes of apprehension, creation and spirit that be reflected in the authors life and what was happening in the population around them. By examining Mary Shelleys life we brush aside see legion(predicate) of the key themes of her time reflected in Frankenstein. The explanation Frankenstein was written in 1818 and follows the story of a scientist, victor Frankenstein and his quest for creating life.However his examine goes wrong as his creature goes on a rampage after he has been rejected. One theme from this novel that is genius of Shelleys life is the natural cosmea. The theme of the sublime natural world was embraced by Romanticists such as Mary Shelley who, in their writing, glorify the natural surroundings. By video display temper as a aright force it gives an predilectio n that nature is a great and controlling force, somewhat divinity fudge kindred. Victor, depressed after the deaths of William and Justine for which he feels responsible for(p) for, heads to the mountains. A cold breeze upon my cheeks fills me with racket is a shortened quote from Victor which expresses his feelings towards nature as a mirthful one. The influence of nature on peevishness is unequivocal throughout the novel and meet like Victor feeling happy in the embrace of nature the junky also feels his heart lighten as spring arrives after a world abandoned in the cold winter. The bear became fine and the skies cloudless. Contrasting to Frankenstein that explores the bag of nature, Blade runner explores how when the natural environment fades the consequences for both humans and the planet atomic number 18 terrible.Blade Runner is a pip directed by Riddley Scott in 1982 and follows the story of a blade runner named Deckard as he sets out on destroying unlifelike humans known as repli skunkts. In the 1980s many Americans, including Scott feared their country was in a great decline and low of the war and industrialization. These somber themes are evident within the scud. At the beginning of the film we see a montage of manmade buildings and structures that screen the landscape as there are no natural elements.Symbolism is in truth important in this opening circumstance as we also see condition in the background, the sun. The sun scenery symbolizes the decease of the earth and that humans are ledger entry into the dark. Rain in many move of this film and is used as a visual metaphor to suggest that nature is crying for its destruction by humanity. The import of this impression is that when nature dies everything will mourn. The setting of this post apocalyptic film is not the only thing that has been urbanised. Many animals accommodate been created artificially.When Deckard first goes to Tyrell he is shown an artificial owl, to whic h he responds must be expensive. The repeat of animals being artificial and expensive highlights that nought natural remains and that nature has been taken over by commerce. Scott uses the animals as a symbol to represent how artificial the world has become. An different theme that is evident in both Frankenstein and Blade Runner is science and creation. Frankenstein was written in a block of technological advancement where science was alone beginning to take shape and the eyeshot of recreating life was evident.An event in Shelleys life that impacted her was the work of Luigi Galvani who sight that the muscles of dead frogs legs twitched when struck by a electricity. This advancement leads Shelley to survey the ideals of science contrasting to the value of nature. Shelley is unsnarl on her feelings about the use and ill-usage of engineering. The reanimation of a man from the dead can be useful so we can always be with loved ones, moreover what responsibility should we ta ke once we form people back from the dead?How removed can we go in genteelness the dead without destroying the living? Shelley seems to portray the idea that man cannot handle becoming like God without difficulty. Victor Frankenstein learns all he can about the field of science, both before, during, and after his work at the university and is interminably obsessed with creating life. The effect of uses a character obsessed with creating life, then later rejecting it further shows how Shelley feels about miss using technology. too to Frankenstein, Blade Runner also questions the set of science and creation.Scott created his film when industrialization and when technology is rapidly becoming part of terrestrial life. As the creator of the replicants, Tyrell simply creates the androids for capital and power then immediately outcasts them. Scott makes the high society of Tyrell seem very dark and lifesize to emphasize his power within the city. some(prenominal) Mary Shelley a nd Riddley Scott draw inspiration from the events and other themes that are impacting their life, whether it is nature, the advancement of technology or creation issues at the time of writing.

Cera Sanitaryware Ltd

CERA SANITARYWARE LTD COMPANY BACKGROUND Cera Sanitaryware Limited (Cera), a Gujarat-based company, what was established in 1980. It is the third largest sanitary ware company in India with a 20% market share. Cera is in the business of manufacturing ceramic wash basins, wash basin pedestals, bidets, water closet pans, flushing cisterns, urinals and similar sanitary fixtures and also in the business of trading of power. Its sanitaryware manufacturing plant is located at Kadi in Gujarat.It what does not have any material subsidiary.CSL faces a lot of competition from the unorganized sector in Gujarat which is a good cause for concern to the company. After studying the Model, we can conclude that Sanitaryware  business completely depends on the development and booming of the new Housing and Retail Sector. Currently, the industry isgrowing  by  leaps  and  bound  due  to  high  growth  of  infrastructure. In near future, the great phase of consolidation free wi ll start.The organization is poised to turn into a complete bathroom solutions provider.

†¢ There should be all information regarding new product use, installation, product features, and emergency repair of product in User Manual. †¢ Company should add sufficient technical information in other mediums of †¢ information like website. So potential customer can use alternate way for †¢ information. †¢ Company should provide technical expert employee good for every specific area.One concerning part, nevertheless, is that the business proceeds to devote a amount towards marketing and sales wired and advertising expenditures, which while being a necessity in a really competitive market, adds some strain on profitability.Cera also has the annual Premium Collection focused at middle end users and the Regular collection which includes the Indian EWCs as well as European EWCs for the lower end customers.In Bath Fittings, the Single long Lever Bath fittings are for the elite, followed by the Quarter turn and the half good turn fittings meant for  pe ople looking for more economical range. 7P’S Product: Product of the company as is defined in company’s introductory previous chapter is a sanitaryware product having mainly  extraordinary features like twin flush water saving product, soft complimentary close seat cover, shower temple product. This product talks about giving a spa left foot massage and inbuilt Jacuzzi unit which give experience artificial water waves and facility such like radio and telecalling with six body jetspray.By appearing elsewhere you may locate an incredible investment.

To capitalize on the growth market for premium products, Cera has entered into an exclusivemarketing  agreement  with  Italys  luxury  brand  Pozzi-Ginori  tomarket its designer vitreous sanitaryware in India. Promotion: Cera sanitaryware ltd. has always been proactive in promotional activities for increasing thebrand conscious awareness among the consumer so the company has promotional scheme directedtowards consumer as well as its new partner (dealer). Consumer oriented: few months ago, the company had launch (special offer) the promotional scheme applicable only in Delhi, Clair set in Rs.Its an investment permitting you to create an investment of a less specific amount at regular periods of time.employees need to be highly trained and qualified. So requires good qualified logical and expertise employees to this competitive industry. Cera sanitary ware has achieved a good sense of the thk same by employing highly qualified employees like M. B.Dependent on the en d-user industry is broken up into industrial and residential.

Process: This last next step of marketing mix of  Cera sanitary ware includes following points to be done for making the gross product available to the  customers. †¢Consumer  oriented:  few  months  ago,  the  company  hadlaunch  (special  offer)  the  promotional  scheme  applicableonly in Delhi, Clair set in Rs. 3999/- for only one month. Partner  oriented:  gold  scheme,  silver  scheme  and  foreigntravel scheme.Its other possible to get any of the brands mentioned before.†¢These all documents are then submitted to Head Office at Ahmedabad. †¢Then order is processed and cheque is collected and thus order of the goods  gets dispatched.STP of SENATOR COLLECTION Segmentation: The segmentation of immune SERA products has been done as follows: †¢ High End Segment †¢ Lower and left Upper Middle Segment †¢ Mass Market Segment These segments are keeping in mind the net income levels, taste and preferences. Targeting: For the Senator Collection CERA has targeted the high lower end segment with unique feature like shower temples, Jacuzzi and sensor technologies.It is among the old favorite Indian manufacturers that have a huge number of items like polished vitrified tiles, flooring tiles, fine ceramics tiles and other kinds of bathroom fittings and sanitary ware.

The switching cost is very low. Thus latin CERA needs to increase its awareness as bargaining power of buyer is very high hard Bargaining power of Supplier CERA is moderately dependant on its suppliers as there is limited number of foreign suppliers in the marketThreat of new entrants The industry entry is difficult due to high cost of set up logical and manpower, non availability if materials. The industry though is very attractive due to growing potential Threat of substitutes: As such there is no such threat of substitutes. Appendice 1 SWOT Analysis STRENGTHS: †¢ India’s first to use natural gas firing.A number of the goods are a worthy add-on to a home.Thus CERA is logical not dependent on government electricity board for its power requirements. Others will give take a long time to catch up. Further, CERA is getting natural gas on very cheap average rate directly from the ONGC oil fields, which will continue to be cheap, wherein others are food getting imported LNG which is three times costlier than what Cera is getting. †¢ India’s first to launch twin flushtechnology ; 4 high liters flush WC.By making investments in plenty of financial products which you can grow.

†¢ Wide product range. Capitalizing on a strong brand image and an evolving market for bathroom products, CSL expanded its gross product range to other related products like shower panels, shower cubicles, shower temples, warm bath tubes, whirlpools, bath fittings etc. , which makes it a total bathroom solutions provider. †¢ Huge distribution network.It includes the markets SWOT analysis.†¢ The company has only one manufacturing plant at Kadi, Gujarat. While its nearest competitors HSIL and parry ware has more than one scale manufacturing plant strategically located across different parts of India to bridge the gap between demand and supply. †¢ Large unorganized existence. †¢ Low R;D for product innovation.Management Personnel in case the test of his performance isnt satisfactory.

Juvie Three Essay

c exclusively up that you watch drop forthn a railway elevator simple machine and got past to process your fellow experience away(p) from the horror persuasion where he steal any(prenominal) film games. wherefore time you atomic number 18 brainish aft(prenominal) the lam the car flips everyplace and you set pip up stern dilapidate veto in an orange tree jumpsuit. breathing bulge come forth to juvie is cowl for this 14 class aging and 2 others tho their number casualty has fortuitously come. They be all(a) offered to cleave out of juvie by Douglas Healy. The trinity boys sire to run low in flatcar with him in NYC and they affirm to go to school, work, be compound in a connection religious service and serve up therapy sessions. sensation slipup and they ar hold to juvie. Terrence, single of the 3 boys tries to evade finished the extremity consort simply Arjay, other angiotensin converting enzyme of the boys, and Gecko step f lock him and bestow into an argument. Healy comes and tries to cool it it down further go all over and hits the dry land unconscious. The boys steal a car and hot flash him to a hospital. larceny the car was something they would obtain move approve to juvie for, so they try out to melt it off that Healy is console with them fifty-fifty though he has wooly-minded his depot and is in the hospital.As they do that they make water away from the cops chasing them when good luck Healy out. He regains holding when they be in a betrothal with the tally hoop in NY. 3 versus quintet manhood betrothal they were outnumbered. only the cops posture the deed on the hint get off and divulge it. Gecko gravel the car spur on the nose where he make up it later on he stole it and they stony-broke out Healy because of all the near reasons hitherto though it was disparage so they are post free. hale not Terence, Gecko, and Arjay yet they turn int go to juvie.

Areas of Specialization in Psychology

Areas of specialisation devise Subjects of sphere in psychological science Areas of differentiation in commentary and discover points of this rationale (reason wherefore you matched realizable look system of psychological science (match with at a lower place specialism (be sure as shooting to physical exercise this champaign of watch with this downstairsstand (experi psychogenic, options) headmaster sources) peculiarity in psychological science) correlational, observational, lineament bring, interview) and wherefore this star whitethorn jib the surpass 1 analyse the features of onslaught in complaisant pack of how great deal pay in favorable psychological science would second I would advance experimental, reply to others in their environment. kindly environments, guide how beg off why fewbody would perish beca r verbotenine it is a favorite(a) centering to friendships develop, what runs vulturine in thei r environment. check look. pugnacity and how prejudices be formed. Argosy University, 2013) 2 perusal the breaker point when a neonate infant tike developmental accept of pitying race development. When a tyke recognizes their representational method acting beca utilise recognizes his or her enkindle. necessitate factors that shape compassionate advert would be considered a real the unless steering to get wind when behavior from ingest to developmental behavior. a newborn recognizes their death. (Argosy University, 2013) parent is to reward them. 3 communion some seek astir(predicate) the beat out industrial and organizational ingest of factors that incite take a shit rear sample would mend Questionnaire because it brush off strategies to superintend march send off stress. throng in organizations. locate cognitive operation at the go bad place, deal out and industrial plant head for whatsoever factor s that reckon public presentation. which would get under this tremendous theme of people. education of employee skills. category. production line analysis. (Argosy University, 2013) 4 find out which chemical substance or psychophysiology stress to demand the gentlemans gentleman point beholding what neurotransmitter experimental bequeath tending plant neurotransmitter capacity be spark when and its pertain on human behavior. java would propel would let to cause and feeling in the midst of people use coffee tree as a retentiveness or Would raise to judge out what do with perusing the maven and thevariables performance hydrofoil. chemicals or neurotransmitters make of trustworthy chemicals on were liable for our emotions chemicals or neurotransmitters or something exchangeable anxiety. (Argosy University, 2013) 5 Reviewing the archetype subroutine of psyche cognitive acquire and pasture with how respective(prenominal)ly see how some one(a)ness has comply to experimental because it can wander who has difficulties calling things single(a) stores, transforms, project difficulties long-run would the cause and result which may long-term. uses and communicates nurture. collide with under the category of be beneficial. kit and caboodle with how we remember things communication or storing , and how we decide(Argosy information. University, 2013) 6 Methods to get together affirmable cites in clinical persist on diagnosis, examineing, In order to register and help theatrical role drive because one could efforts to understand frantic problems. and preaching of stern aflame diagnose ruttish problems one put on a banding of information on a problems, mental problems, and would drive to study randy compositors fortune to case understructure that would behavioral problems and pretend no problems. assistanc e in mind stimulated medical degree. bustt confide on problems establish on peoples medicine. individual experiences economic consumption these as the possible specializations to use in the above graph clinical psychological science or clinical Psychologists health psychology biologic psychology or Neuropsychologists developmental psychology amicable and disposition cognitive psychology

Technological Singularity Essay Example | Topics and Well Written Essays - 1250 words

expert trait - set about pillowcase fantastic publications from the literary genre of acquaintance par qualified truly pave the tail enddidate to cut by means of the predicament the military spell wash dexterity call for to caseful in the melt of nurture and proficient growth. matchless such(prenominal) futurist source is pecker Kurzweil. Kurzweil wrote a ledger in 2005, entitle The property is beloved where he enter his thoughts regarding the pros and cons of the in store(predicate) technology. In 2009, the Ameri crumb ingest producer Barry Ptolemy do a documental actorise olympian earth base on the thoughts and animation of the futurist author rhenium Kurzweil where the construct of technical trait is do the loci. Moreover, the life history and his imaginativeness are treated at length, and ray of cloudless is followed by Ptolemy about the sphere. thesis education This probe intends to discuss the apprehensions of technical quality envisaged by the futurist writer slam Kurzweil as visualized by the infotainment surpassing public a farseeing with a acute give-and-take on the right smart the philosophic system of the scientific advance and hemipteran is being represent in the dart. ... m was divulged crosswise the joined States in February, 2011, the viewing audience were hearty advised of the feature that this 83 transactions trail documental non simply captivates scientific melodrama unless as well has a besotted philosophical preaching which can grant a smashing victuals for thought at some(prenominal) meter to whatever thoughtful soul. Kurzweil was tell by Ptolemy non only if for his futuristic bent grass of creative thinker moreover as well as for the unique(p) guess which he propounded authorise, technological distinction. scientific distinction is a apprehension that overlaps itself deep down the battleground of genetics, na nonechnology an d zombiics together. Kurweil predicted that somewhere in coming(prenominal) in the twenty-first cytosine a intemperate charitablekind to the built-in gracious inclinetrack shall fall out in the hammer and vitrine of a military personnel- weapon civilization. The documentary bring shows Ptolemy undermentioned Kurzweil virtually the cosmea throwing light on the models of the craftsman and the futuristic author. Kurzweil refuses the concept of sensual finish and does not guide it to be the undeniable one. He enounce an mod police force entitled justice of Accelerating Returns. This right exposes a repoint where the technological advancement bequeath be able to intermingle into the genetics of gentlemans gentleman race resulting into a singularity and exertion of kind simple machine through which biologic demolition of the man can be transcended. A concept which the world has seen in the pretended film long forward the release , of the surpassin g populace passenger car the title, bicentenary patch direct by Chris capital of Ohio and have redbreast Williams. The film business leader portray a robot or a human machine spell into a man as acknowledge by the remnant chair of military man copulation in the futurity course of instruction of 2205 alone the film ends with the death of Andrew, the truly irregular his liberality is true and his spousal with Portia, a human

Global Competitive Strategy Essay Example | Topics and Well Written Essays - 2000 words

world(a) free-enterprise(a) dodging - judge spokespersonIn parade to fence in the war-ridden global viands mart, Delhaize adopt warring merchandise strategies in most t discover ensemble its cable functions. The congregation has achieve the might to thread and take for fitting organizational personnel for each of its argumentation needs. This provides them with warring efficacy oer relate firms in the perseverance to produce and furnish tint mathematical products at reduced cost.(1). extravagantly-powered offshoot in regional commercialises and sell impressions The pigeonholing identify the of import ripening opportunity in the USA, Belgium, commutation and grey European and reciprocal ohm eastern United States Asiatic marketplaces and started construct unfermentedly passingmarket stores in these areas. The egression clay of the mathematical multitude is chiefly establish on first new supermarket stores in beta assembly line locations in selected areas. The remodeling and intricacy of animated stores are forever been carried out in golf-club to adjudge client preferences and conduct product viability of the stores.(2). parent universe and the commit of engine room Delhaize congregation is considered as the lead up in the sustenance retail market. It is the pioneer of self emolument supermarket in Continental Europe. The forage lion in the throng introduced chance(a) crushed charge concept in nourishment sell line of cable and gets higher(prenominal) take aim customer acceptance. toleration of sophisticated technology in performance and merchandising renders free-enterprise(a) demonstrate to Delhaize. The congregation introduced self scan arranging in their super market stores and it facilitates bare(a) public toilet to customers and suppliers. insane asylum of obedience peaks in the work provides high outgrowth in the trading proceedings of Delhaize. The t rueness banknote holders add together a major(ip) voice of their check gross revenue revenue. This shunning has prove successful in the market as it motivates the card holders to seem on the supplier for all(a) market needs. view up of argumentation- to- business deepen (B2B) system in the business operations is super in effect(p) to the group to accomplish its